Noble Foods is a leading supplier of fresh food brands to major retailers and consumers. The UK’s leading supplier of fresh eggs to the major retailers and each week they individually grade, pack and deliver over 72 million eggs for their customers.

The origins of Noble Foods can be traced back to the early 1920s, when a young man called William Dean collected eggs from small holders and sold them door to door around the Tring area of Hertfordshire. In the decades following, William Dean and his family successfully grew their business and also began to acquire new businesses. Throughout that time they had a clear outlook and did not just see themselves as egg packers, more as innovative egg marketers! You think you got what it takes?

Corporate culture is essential to allow the organisation to differentiate itself. In terms of image on the one hand, it has strengths both internally and externally to consumers. It is indeed a source of cohesion and motivation of employees and it limits conflicts. With customers, it conveys a positive image and can develop a feeling of closeness to the company or even become a criterion of choice.